
Counseling in Theory
Understanding the Ideas Behind Counseling
Theory · real-life examples · application. Understand, connect, apply, reflect.
04 · Research & Innovation
A psychology research centre studying human behaviour, emotions, relationships and wellbeing, and how people live with technology, work and each other.
Mental health bodies
Regulators, national institutes, professional associations and crisis lines. Listing does not imply affiliation.
Behind every statistic is a person who deserves to be understood.
emo matrix Research & InnovationResearch about people
Research about systems & experiences
Research areas
How can we understand and help people better?
Research output
Papers, findings, studies, reports, publications, books, new models, interventions and psychometric instruments.
Example entries. Replace with published emo matrix research.
Our patents, copyrights and recognition certificates are listed in one place, with teaching licenses available for institutions.
In-house books
Written for students and practitioners, and used across emo matrix counseling programmes.

Understanding the Ideas Behind Counseling
Theory · real-life examples · application. Understand, connect, apply, reflect.

A Practical Guide to Counseling
200+ practical techniques, counselor language, reflective questions and applied practice. Listen, understand, respond, reflect.
Innovation
Psychometric research
Test development, scale development, validation, assessment methodology and psychological measurement. Our instruments are delivered through the Psychometrics Platform.
See the platform →Universities, clinicians and organisations can co-design studies with us.
FAQ
Quick answers to the questions we hear most.
Human behaviour, emotions, relationships, wellbeing, counseling and therapy, and how people interact with technology, workplaces and communities.
Yes. Open calls for participants are listed under Research Output. Participation is voluntary and consent-based.
Yes. Our patents are listed on this page with their numbers and status.
Links to buy or read each book are in the Books section.
Every experiment follows informed-consent and privacy practices, and identifiable footage is used only with permission.
Yes. We co-design studies, supervise research and host post-doctoral fellows.
Through our innovation cycle: findings become new training, interventions, assessments and product features.
The emo matrix App
The Counseling Hotline in your pocket — talk to a counselor, book sessions and track your wellbeing.